Archive for the ‘Benefit’ tag
Benefit of Using Data Mining
Data Mining had a lot of benefit to any kind of business. The following list just a few sample of data mining’s benefit that happens in real-world situations:
- In a large company manufacturing consumer goods, the shipping department regularly short-ships orders and hides the variations between the purchase orders and the freight bills. Data mining detects the criminal behavior by uncovering patterns of orders and premature inventory reductions.
- A mail order company improves direct mail promotions to prospects through more targeted campaigns.
- A supermarket chain improves earnings by rearranging the shelves based on discovery of affinities of products that sell together.
- An airlines company increases sales to business travelers by discovering traveling patterns of frequent flyers.
- A department store hikes the sales in specialty departments by anticipating sudden surges in demand.
- A national health insurance provider saves large amounts of money by detecting fraudulent claims.
- A major banking corporation with investment and financial services increases the leverage of direct marketing campaigns. Predictive modeling algorithms uncover clusters of customers with high lifetime values.
- A manufacturer of diesel engines increases sales by forecasting sales of engines based on patterns discovered from historical data of truck registrations.
- A major bank prevents loss by detecting early warning signs for attrition in its checking account business.
- A catalog sales company doubles its holiday sales from the previous year by predicting which customers would use the holiday catalog.